GLAMIFORNIA MERMAID

ONCE UPON A TIME THERE WAS A MERMAID WHO LIVED IN THE DEPTH OF THE SEAS.

Nothing gave her so much pleasure as to learn about the world above the sea. She had heard stories of a large town where lights were twinkling like hundreds of stars. The mermaid grew more and more curious about the world of humans and wished to be able to live among them.

The Ocean who knew about her desire offered his help. He prepared a draught for the mermaid, which transformed her fish tail into what mankind calls legs and he gave her a surf board.

“As a price for this draught I will take the best thing you possess: your Voice”, the Ocean said, “You’ll be able to walk among humans, you’ll have a beautiful form, a graceful walk, expressive eyes but you won’t be able to Speak. This board is your only way back to the under sea, should you one day decide to come back”

The mermaid accepted. She bargained her voice for legs and started wandering around the city among humans, skyscrapers and graffiti walls, looking for someone who could See her and read the words behind her Silence.

She thought “If only Humans knew that I have given away my Voice to be with them.” She suddenly felt lonely.

She walked, and walked, until she reached the shore of a beautiful beach. She sat on the sand and cried. The ocean who had witnessed her journey told her: “Your fish tail, which in the sea world is considered so beautiful, is perceived on earth as Different. Humans are disconnecting from Nature and they don’t see the Beauty of it anymore. Your Voice is your power, let it Express who You are. You shall never give it away to anyone, not even to me.”

The mermaid had learned her lessons. As much as the world of humans seemed glamorous she preferred to live in her true nature. So she took her board and headed back into the waves of the blue Ocean.

CREATIVE DIRECTOR: COXY CHIARA RODONI

PHOTOGRAPHER: CHIKA OKAZUMI

MODEL: JOY BLEU

HAIR: GIGI SCOTTO – MAKE-UP: PAULA SCARPINO – MANICURIST: BARBARA WARNER

About the project